Kelly LaPalio is Vice President of Advisor Growth Marketing at Sanctuary Wealth, bringing more than 20 years of experience helping advisors and firms differentiate their businesses, strengthen client relationships, and accelerate growth. Her background spans both platform and advisor-level marketing, including leadership roles at FocusPoint Solutions, Avantax, and Hightower. Throughout her career, Kelly has worked closely with independent advisors and RIAs, giving her a deep understanding of how wealth management businesses operate, what drives growth, and what resonates with their ideal audiences.
At the heart of her work is a simple belief: the strongest firms grow when they are clear about who they are, what they do best, and why clients choose them. Kelly helps advisors define what sets them apart and translate that distinction into marketing that reflects their identity and connects with the people they want to reach. Through intentional positioning, authentic messaging, and thoughtful execution, she helps Sanctuary partner firms turn business goals into marketing strategies designed for meaningful, sustainable growth.
Kelly earned her BS in Finance from the University of Illinois at Urbana-Champaign.